Who we are

At Communicate Merch, we offer a full-circle merchandise solution—your one-stop shop for apparel and accessories production, with a personalized concierge-style service that takes your vision from concept to delivery.

We are the brainchild of Knit Generation Group, an iconic full-package manufacturer based in Los Angeles and founded in 2004. With over 20 years of industry expertise, we've had the privilege of producing for some of the most iconic names in contemporary fashion, elevated streetwear, and athleisure.

Our Philosophy

QUALITY. SERVICE. PRICE. DELIVERY.

We are proud to partner with WRAP-certified factories that uphold the highest standards in ethical, humane, and sustainable manufacturing practices. In today’s evolving global marketplace, this commitment is more important than ever.

Let Communicate Merch bring your brand’s vision to life—with precision, passion, and purpose.


Meet the Team

  • Massimo Geraci

    Chief Operating Officer

    With over 25 years of experience in the fashion industry, Massimo brings a unique blend of expertise in fashion manufacturing, brand development, and operational leadership. He has successfully led end-to-end production processes, scaled apparel brands, and developed strategic partnerships across global markets. Massimo’s deep industry knowledge, creative vision, and hands-on approach drive Communicate Merch's commitment to quality, innovation, and client success.


  • Joe Dania

    Production Director

    true industry veteran, Joe Dania brings over 30 years of experience in apparel and textile manufacturing. Known as a full-package production expert, Joe has a deep understanding of every stage of the manufacturing process—from fabric development and sourcing to garment construction and finishing. His extensive background spans both domestic and international production, making him an invaluable asset in delivering efficient, high-quality results across a wide range of apparel categories. Joe’s technical expertise and problem-solving mindset ensure that every project is executed with precision, reliability, and excellence.


  • Valentina Socci

    In-House Photographer & Art Director

    Valentina Socci is a professional Italian photographer with over 20 years of experience specializing in fashion, product, and lifestyle photography. With a refined eye for detail and a strong background in luxury branding, Valentina leads all visual storytelling at Communicate Merch. www.valentinasocci.com